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“Ekornes shall be a leading brand name supplier of home furniture in domestic and international markets.” Ekornes shall be one of the most attractive and leading brand name suppliers of furniture and mattresses for home use, both nationally and internationally. The company’s articles of association are more general with regard to defining what business activities the company shall undertake. Clause 2 of the company’s articles of association states: “The company’s purpose is to operate business activities and whatever may be associated with this, including participation in other companies.” The strategies, goals and values that apply to the company’s business are set out in its handbook “Objectives and Values for the Ekornes Group”. This is available as a separate document. Please refer to this document for details of the company’s goals and overarching strategies. Brands Ekornes ASA is the largest furniture manufacturer in the Nordic region and owns such brand names as Ekornes®, Stressless® and Svane®. Stressless® is one of the world’s most famous furniture brands, while Ekornes® and Svane® are the best known brands in the Norwegian furniture market. While products are manufactured at seven factories in Norway, they are sold in large parts of the world through a network of wholly owned sales companies in selected markets. Stressless - The Innovators of comfort™ Stressless® was introduced in 1971, as the first recliner designed to meet your body’s need for movement and support when seated. No wonder Stressless® became known as the ultimate recliner. 35 years later, and with worldwide sales of over four million, Stressless® is still the ultimate recliner and the reason is simple; our key concern is constantly improving comfort. Whether it’s a new technical feature or a different way of applying ideas, you’ll find it on our range of recliners and reclining sofas, which take them to an even higher level of comfort. As ‘The Innovators of Comfort™ ’, we have never compromised. And rest assured, we never will. Ten years ago the Stressless® concept was widened with the introduction of Stressless® reclining sofas. Since then other manufacturers have tried to follow our lead and have introduced low-back sofas where seats can be adjusted individually. However, Stressless® is still the ‘original and best’ so whenever you’re looking at reclining furniture, make sure it carries the Stressless® logo. Then you will know it’s an original from ‘The Innovators of Comfort™ ’. Ekornes Collection Ekornes Collection is our collection of comfortable fixed-back sofas with a wide range of combination possibilities. Several Ekornes Collection sofas has similar design as our Stressless sofas and also some Stressless recliners, so you can arrange your room according to your needs and space without compromise. Svane Svane logo Svane was the first trademark to be registered in the Norwegian furniture industry. There is a close connection between laying comfortably and getting enough sleep. Today this connection is widely documented through science, but when Jens E. Ekornes made the first Svane mattresses in 1937 he had come to the same conclusion through common sense. The Svane mattresses which combined mattress springs and breathing capabilities, soon became a success. There is a long way from 1937 and up until today, but peoples trust in the Svane brand is as strong today as back then. This is a trust we have to earn every night.

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